English-language trade
English is the language of business in Nigeria, so European packaging and documentation in English require no relabelling for communication purposes.
Markets · West Africa
European brands for Nigerian importers, wholesalers and distributors
Nigeria is a large English-speaking West African market with an extensive import trade and a multi-layered distribution structure running from container importers through wholesale hubs to open markets. EADL works with Nigerian companies that want dependable European supply without managing sourcing across multiple European vendors.
- Container importers
- Wholesale hubs (Onitsha, Aba, Kano)
- Supermarkets & provision stores
- Pharmacies & convenience
Market profile
Trading with Nigeria
- Region
- West Africa
- Business language
- English
- Currency
- NGN
- Channels
- Container importers · Wholesale hubs (Onitsha, Aba, Kano) · Supermarkets & provision stores · Pharmacies & convenience · Electronics & accessories retail · Open markets & kiosks
Market context
How trade is structured in Nigeria
Lagos and Onne / Port Harcourt
Lagos, through its Apapa and Tin Can terminals, handles most containerised imports, with Onne and Port Harcourt in the south-east serving as additional entry points.
Layered wholesale-to-open-market structure
Trade runs through large wholesale hubs into a dense network of open markets, provision stores and kiosks, alongside a growing structured retail segment.
Lagos, Kano, Onitsha and Aba
Lagos, Kano, Onitsha and Aba act as major trade hubs for regional redistribution across the country.
Who we work with
Partner profiles we are looking for
We work with registered companies able to import or to buy from an importer, and to distribute within their own channel.
Importers
Companies acting as importer of record, clearing containers at Lagos or Onne/Port Harcourt and redistributing to wholesale networks.
Wholesalers
Wholesale operators at hubs such as Onitsha and Aba supplying shops, kiosks and market traders across regions.
National distributors
Structured distributors with their own sales force, vans and coverage plans reaching Lagos, Kano and other regions.
Retail chains & specialists
Supermarket groups, pharmacy chains and electronics or accessory retailers buying direct in smaller volumes.
Categories we supply
Brands and categories available to Nigeria buyers
Brands with a dedicated commercial page for this market are listed first. Every other brand in the portfolio is quoted on request.
VARTA is a European consumer battery brand with strong recognition in portable power. EADL sources VARTA Consumer ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Portable power
VARTA is a European automotive battery brand widely used by vehicle manufacturers and the aftermarket. EADL sources VARTA Automotive ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Automotive batteries
Remington is a long-established personal care brand covering shaving, hair clipping and hair styling. EADL sources Remington ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Personal care & grooming
George Foreman is a globally known name in health and contact grilling appliances. EADL sources George Foreman ranges in Europe and supplies them to professional buyers across African and Maghreb markets.
- Cooking appliances
Also available on request
- Batteries & portable power
- Home & personal care
- Food & beverages
- Small electricals & accessories
- Baby & hygiene
- Beauty & cosmetics
Export & logistics
Getting European goods into your warehouse
Sea freight to Lagos / Onne
FCL for full programmes, LCL for first orders or assortment testing.
Air freight to Lagos
Used for samples, urgent top-ups and high-value, low-volume references.
Clearance documentation
We prepare commercial invoices, packing lists and transport documents; import clearance, duties, taxes, FX-related formalities and any local compliance registration remain the importer of record's responsibility.
Incoterms on request
EXW, FOB or CIF quotations depending on how you prefer to control freight and insurance.
Commercial support
Support beyond the invoice
Assortment for Nigerian channels
Reference selection built around what your channel actually sells, from open-market formats to supermarket packs.
Price-structure support
We provide landed-cost inputs so you can build importer, wholesale and retail price levels.
Reorder planning
Shipment calendars aligned with your rotation to avoid stock-outs between containers.
One export contact
A single point of contact in Europe for quotations, documents and shipment follow-up.
How we work
Becoming an EADL partner
- 01
Qualification
You share your company, market, channel and categories of interest. We confirm what we can realistically supply to your country.
- 02
Offer & assortment
We issue a proforma with wholesale pricing per reference, packing data and shipment options.
- 03
Export & shipment
Order consolidation in Europe, export documentation, and dispatch by sea or air to your port or airport of entry.
- 04
Development
Reorder planning, assortment adjustments and progressive extension to additional brands and categories.
FAQ
Frequently asked questions
Nigeria
Start a supply discussion for Nigeria
Tell us your channel, coverage and the categories you sell. We reply with feasibility and wholesale pricing.